Lytics (Cloud Destinations)
MetaRouter makes it easy to send your data to Lytics. Once you follow the steps below, your data will be routed through our platform and pushed to Lytics in the appropriate format.
Lytics is a customer data platform that helps brands orchestrate relevant marketing with built-in data science. Their customer platform makes it easy to build user profiles, build cross-channel campaigns, and predict behaviors with built-in machine learning.
Lytics crawls website text and images, automating digital catalogue and scoring of web content so that marketers can monitor and identify the most popular content and measure the likelihood of user return.
Lytics also enables drag-and-drop segmentation, which allows teams to target customers based on channel, revenue, growth, or at-risk status. Plus, Lytics independently integrates with more than 65 popular platforms like Twitter, AdRoll, and Google Ads.
- All data is collected using the Lytics API, which will require a developer to learn and implement its methods and data structure.
MetaRouter automatically maps
track calls directly to Lytics, which then uses that customer data to power its implementations.
Note: With MetaRouter you can also easily push data from mobile apps or servers to Lytics.
To get started sending events to Lytics, you'll need your:
- Data API Key
- Account ID
Once you have a Lytics account, you'll be dropped into a welcome page asking you to connect a few integrations.
MetaRouter won't show up on that page, but go ahead and click on your email address at the top right, and into the Manage Accounts option.
Once there, you'll see your ID on the left hand side of your account and your Data API Key on the right.
Add your Account ID and Data API Key into the Lytics connector on your MetaRouter dashboard and give your new connection a unique name.
Now, just click Save to activate your pipeline.
Lytics updates their incoming data stream every two minutes, so give it a couple of minutes for your events to show up.
See the image below - you can check back in on the status of your project by going to the Data tab at the top.
- Stream: Allows you to organize your data in Lytics. This is only necessary when you are tracking multiple websites