Retention Science (Cloud Destinations)

  • Cloud
  • Destinations

MetaRouter makes it easy to send your data to Retention Science. Once you follow the steps below, your data will be routed through our platform and pushed to Retention Science in the appropriate format.

What is Retention Science?

Retention Science builds AI software that uses your customer base to make powerful predictions. They take the guesswork out of marketing by breaking down customer trends to develop campaigns.

Retention Science offers an automation suite that includes AI powered website personalization, subscription software, and automated email campaigns that unlock predictive and self-optimizing features that in turn deliver increased engagement and purchase rates.

Why send data to Retention Science using MetaRouter

Integrating Retention Science with MetaRouter will better inform their Artificial Intelligence software. Adding your user event data to Retention Science will empower your team to launch more successful marketing campaigns, whether through email or directly on your website.

Learn more about Retention Science

Getting Started with Retention Science and MetaRouter

Retention Science Side

Once you have an account on Retention Science, work with a Retention Science account manager to:

  • Create your company's specific remarketing campaign
  • Identify your Site ID and tracking <script> tags

Note: This connector supports client-side Analytics.js only. You also need to have instrumented MetaRouter inside your website prior to enabling this connector.

MetaRouter Side

Paste your Site ID into the Site ID field in your MetaRouter Retention Science configuration, and give your new connection a unique name.

Check the Enable On-Site box, click Save and your pipeline will be activated.

Custom Events & Reserved Events

You'll notice two additional sections in our UI. Both are optional, but you can use these to map custom events to specific Retention Science events.

Note: Retention Science has a list of reserved event names (click, view, email_open, email_click, shopping_cart, checkout_success, search) that should not be entered as custom events. We've provided those for mapping in the Reserved Events section of our UI.

Confirm with your Retention Science account manager that the <script> tags for your specific campaigns are being sent as expected.

© 2020 MetaRouter

Disclaimer: MetaRouter Cloud leverages code from several of Segment's fabulous library of open-source tools, including their source SDKs, destinations, and core Analytics.js library. As some of the core configurations outlined in our docs are largely identical to Segment's, we often re-purpose, and in some cases copy, directly from Segment's docs. In the cases where we have forked Segment's tools, we acknowledge and attribute all credit to Segment for their creation and subsequent documentation.