Taboola (Cloud Destinations)

  • Cloud
  • Destinations

MetaRouter makes it easy to send your data to Taboola. Once you follow the steps below, your data will be routed through our platform and pushed to Taboola in the appropriate format.

What is Taboola?

Taboola develops and markets a service for online content publishers and advertisers that recommends digital content to website users.

Why send data to Taboola using MetaRouter?

MetaRouter data will inform your Taboola platform, empowering you to better understand your users and more effectively provide them with engaging digital content.

Learn more about taboola

Getting Started with Taboola and MetaRouter

To get started sending events to Taboola, you'll need your script source, which you'll see as soon as you create your Taboola conversion tracking code.

Note: This connector supports client-side Analytics.js only. You also need to have instrumented MetaRouter inside your website prior to enabling this connector.

Taboola Side

You can find your script source inside of your conversion tracking code, shown as ScriptSrc below:

<script src="//"></script>

MetaRouter Side

Copy your ScriptSrc and paste it into the "Script Source" field in your MetaRouter Taboola configuration.

Give your new connection a unique name and click Save to activate your pipeline.

Note: You can specify custom event names in the Conversion Events section, shown as my_custom_event in the example below.


With that, you're ready to start pushing data to Taboola!

© 2020 MetaRouter

Disclaimer: MetaRouter Cloud leverages code from several of Segment's fabulous library of open-source tools, including their source SDKs, destinations, and core Analytics.js library. As some of the core configurations outlined in our docs are largely identical to Segment's, we often re-purpose, and in some cases copy, directly from Segment's docs. In the cases where we have forked Segment's tools, we acknowledge and attribute all credit to Segment for their creation and subsequent documentation.