Adobe Analytics (Enterprise Destinations)

  • Enterprise
  • Destinations

Adobe Analytics beats the competition with ad hoc reporting, AI and machine learning, and audience segmentation.

MetaRouter makes it easy to send your data to Adobe Analytics (and lots of other destinations). Once you follow the steps below, your data will be routed through our platform and pushed to Adobe Analytics in the format they understand.

Why send data to Adobe Analytics using MetaRouter?

With MetaRouter, you can use Adobe Analytics without having to install their JavaScript library on every page of your site. We also eliminate the need to write custom code to track user event data. Once Adobe Analytics is routed through MetaRouter, our platform translates page views and events into corresponding Adobe Analytics events.

Getting Started with Adobe Analytics and MetaRouter

Adobe Analytics Side

To get started with this integration, you’ll first need to have access to an Adobe Analytics account. The information that you'll need moving forward is Adobe Report Suite ID, and your Tracking Server URL.

MetaRouter Side

Configuration file

This configuration file allows you to set your own configuration based on how you interact with Adobe Analytics. Here's a configuration file that includes all the settings that you can apply - REPORT_SUITE_ID is the only mandatory field, everything else is optional.

- name: "adobe-analytics"
    reportSuiteId: "REPORT_SUITE_ID"
    trackingServerUrl: ""
    timestampOption: "disabled"
    sendBoth: true
    sendContextData: true
    productIdentifier: "sku"
    	Purchase: "event15"
    	content_category: "eVar1"
    	content_category: "hVar2"
    	content_category: "lVar3"
    	content_name: "prop12"
  • reportSuiteId : String (required)

    • You can find your Report Suite ID in your Adobe Analytics Settings page.
  • trackingServerUrl : String (optional)

    • This is the secure URL of your Adobe Analytics server.
  • timestampOption : String (optional) - one of:

    • enabled : Send timestamp instead of visitorID
    • disabled : Send visitorID instead of timestamp
    • optional : Use this together with sendBoth to send out both timestamp and visitorId
  • sendBoth : Bool (optional) - defaults to false

    • If you've set timestampOption to optional, you can opt to send both the timestamp and the visitorID to Adobe. However, this is NOT recommended by Adobe as it may lead to out of order data.
  • sendContextData : Bool (optional) - defaults to false

    • If true, all track properties will be attached to event as context data. Then you can use processing rules to map you Context Data Variables in Adobe to other variables with Adobe Analytics Processing Rules.
  • productIdentifier : String (optional) - one of id, name or sku, defaults to name

    • Establishes which track event property to send as product identifier.
  • events : Object (optional)

    • By default, MetaRouter will map some of the E-commerce events to standard Adobe Analytics events.
    • This config option allows you to map your own event to a specific Adobe Analytics standard event.
    • Use E-commerce event names as keys of this object, and the custom Adobe Analytics event names ("event1" - "event200") as the corresponding value.
  • eVars, hVars, lists, props : Object (optional)

    • Map your Adobe Analytics eVar, hVar, lVar and prop names to the property names you’re using in your MetaRouter events. Enter a E-commerce property name on the left and an Adobe Analytics eVar/lVar/hVar/prop number on the right.
    • By default, no vars or params are mapped or sent out.

Track calls

  • By default, we map some of the Analytics.js Standard E-commerce events to Adobe Analytics Standard events, as follows:

    Analytics.js event Adobe Analytics event
    Product Viewed prodView
    Product List Viewed prodView
    Product Added scAdd
    Product Removed scRemove
    Cart Viewed scView
    Checkout Started scCheckout
    Order Completed purchase
  • In order to map other events, you would use the custom mapping provided by the config:
'Product Clicked': 'event10'

Specifying a Marketing Cloud VisitorID

  • If you are using the Marketing Cloud ID Service, you can pass the Marketing Cloud Visitor ID as an destination specific setting and we will send that along with the event.
  userId: '019mr8mf4r',
  event: 'Gotta catch em all',
  properties: {
    caught: 1738,
  integrations: {
    'Adobe Analytics': {
      marketingCloudVisitorId: '12345',

Manually specifying a visitorID

  • visitorId may be passed manually from the client:
  userId: '019mr8mf4r',
  event: 'Gotta catch em all',
  properties: {
    caught: 1738,
  integrations: {
    'Adobe Analytics': {
      visitorId: '12345',

Sending exit/download events

  • Use properties.linkType to specify an event type:

    • e for Exit events
    • d for Download events
    • o for Other events (default)
  properties: {
    linkURL: '',
    linkType: ‘e’, // ‘d’ for downloads
    pageName: ‘Foo’

© 2020 MetaRouter

Disclaimer: MetaRouter Cloud leverages code from several of Segment's fabulous library of open-source tools, including their source SDKs, destinations, and core Analytics.js library. As some of the core configurations outlined in our docs are largely identical to Segment's, we often re-purpose, and in some cases copy, directly from Segment's docs. In the cases where we have forked Segment's tools, we acknowledge and attribute all credit to Segment for their creation and subsequent documentation.