MetaRouter makes it easy to send your data to Pinterest Tag. Once you follow the steps below, your data will be routed through our platform and pushed to Pinterest Tag in the appropriate format.
What is Pinterest Tag and how does it work?
quantity. In order to do this, you’ll have to hardcode values or pass them back dynamically.
Why send data to Pinterest Tag using MetaRouter?
This integration can be very complicated to implement without MetaRouter; the base code for each customer is unique and must be obtained from the Pinterest UI or API. If you want to track custom events, you’ll need to familiarize yourself with the Pinterest API to both locate the correct base and event tracking code as well as install it correctly into your own site. It typically needs to be added by a webmaster or developer to prevent errors.
Integrating Pinterest with MetaRouter cuts out any need for additional implementation resources, saving your development team valuable time.
Getting Started with Pinterest Tag and MetaRouter
To get started sending events to Pinterest, first sign up for Pinterest for Business.
Note: This destination supports client-side analytics.js only. You also need to have implemented MetaRouter within your website prior to enabling this connector.
Begin by logging into your Pinterest for Business account. Create your conversion tracking tags by choosing from the
Ads dropdown and selecting
On the next page, choose
Create a Pinterest tag.
Give your new tag a custom name, and choose
Next. This next page will show your Pinterest conversion tag for that custom event name.
The generated Pinterest tag contains a value shown in red in two places. Copy this value.
Note: we will fire
page views for you, but you’ll need to map in your custom events in order to fire those off.
Back in the MetaRouter UI, select Pinterest Conversion Tracking as a destination and give your new Pinterest pipeline a unique name.
Then, provide your custom event name and paste the value for that event.
Save to activate your pipeline.
With that, you’re all set! Get ready for insights.
Things to note.
Generate page views and trigger your custom event inside your website with
analytics.track('your event name');. You should see confirmation of those tags sent to Pinterest inside your Pinterest for Business dashboard, under