What is Reddit?
Reddit ads are a form of advertising platform used by businesses and individuals to reach their target audience on Reddit. Reddit is a social news aggregation, web content rating, and discussion website where users can submit content, such as text posts or direct links, and engage in discussions through comments. Advertising on Reddit allows you to promote your content, product, or brand to a large and engaged user base.
What are the benefits of Reddit?
The Conversions API (CAPI) is a server-to-server solution to share your web conversion data directly with Reddit so you can measure and optimize your performance campaigns.
Reddit Key Features
- Up to 30% more data tracked compared to third-party tags, enhancing personalization data & opportunities
- All customer data events and attributes unlocked for custom event mapping and transformation
- No effect on website load latency
What do I need to integrate?
This information is coming soon. The integration is available, but we're working through updating the documentation.
What Reddit Identifiers are Required?
| Field | Additional Information | Sync Connection |
|---|---|---|
| click_id | Required | ☑ |
| uuid | Required | |
| hashed email | Recommended | |
| device ID* | Recommended | |
| MAID | Recommended | |
| Advertiser assigned ID** | Recommended |
*hashed IP+ user agent + screen dimensions
**must accompany the Reddit Click ID or additional attribution signal
How do I configure MetaRouter's Sync Injector with Reddit?
This information is coming soon. The integration is available, but we're working through updating the documentation.
What is the Required Event Payload?
| Field | Additional Information |
|---|---|
| account_id | Required |
| events | Required |
Where is Additional Reddit Documentation?
Updated 5 months ago