What is VideoAmp?

VideoAmp is media measurement and optimization platform. It provides audience unification across traditional TV, video streaming, and video formats on digital and social media which provides better ROI for advertisers and a better viewing experience.

What are the benefits of VideoAmp?

MetaRouter provides the user interaction feedback that powers VideoAmp's ability to measure audience performance and optimize media spend. With the customer data that MetaRouter provides, users of VideoAmp can better understand what actions a user has taken on their digital properties and optimize their media campaigns based on this data.

VideoAmp Key Features

  • Single, standardized event stream for VideoAmp and other destinations
  • Server-side event stream that powers better measurement data
  • First-party, parameter-by-parameter control over data sent to VideoAmp
  • No VideoAmp or other third-party tags required

What do I need to integrate?

This information is coming soon. The integration is available, but we're working through updating the documentation.