What is Verizon?

In digital advertising and analytics, Verizon offers tools and solutions that enable businesses to target users and analyze performance using proprietary identifiers. These identifiers help advertisers and marketers deliver personalized content and measure campaign effectiveness.

Product Type: Advertising

Integration Type: Starter Kit & ID Sync

Capabilities

• Captures vmcid from URL parameters and stores it for audience and campaign tracking.
• Enhances server-side events with captured identifiers for more precise attribution.
• Retains stored identifiers for a configurable duration set in the UI.
• Values refresh whenever the URL parameters are detected again.

Sync Details

• IDs:

  • vmcid – A Verizon marketing campaign identifier captured from the URL to attribute sessions or users to specific campaigns.

• Description:

  • The sync captures vmcid from URL parameters.
  • Each value is stored in first-party storage for a configured duration.
  • Values are refreshed when new data is detected.
  • The identifiers are added to server-side event payloads for attribution or targeting.

• Server-side Event Payload:
  Upon completion of all vendor's sync, the server-side events will incorporate all resolved identifiers as described above. The following object will be appended to the context.providers property within the event's JSON payload.

  JSON

  {
    "verizon": {
      "vmcid": "value from url parameter vmcid"
    }
  }
  
  

• Cookie Name:

  • Cookie: _meta_verizon_vmcid
  • IndexedDB: [your storage prefix]_verizon_vmcid
  • For a general guide on ID Sync validation, see here.

Sync Setup Guide

1. Add a Verizon Sync in MetaRouter

To gather the vmcid value from URLs, you must add a Verizon sync.

1. From the Pipelines page, find the pipeline associated with the web property you’d like to add a sync to. Hover over the three dot dropdown and select “Build AJS File.”
2. In the Identity Syncs section, select the Verizon sync.
3. Fill out the following fields:
   1. Cookie Lifetime (in days)
      • Defines the duration after which a stored value is removed unless renewed.
      • Example: 365
4. Scroll down and click the Save and Build File button.
5. Deploy your AJS file to propagate changes to your web property.