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This integration is currently in beta. Contact your MetaRouter support team to get started.

What Is Display & Video 360?

DV360, or Display & Video 360, is a comprehensive programmatic advertising platform developed by Google. It offers advertisers a unified solution for planning, executing, and measuring digital display and video campaigns across multiple channels and formats. With features such as audience targeting, real-time bidding, and advanced measurement capabilities, DV360 empowers marketers to reach their target audiences effectively, optimize campaign performance, and drive meaningful results.

Product Type: Advertising

Integration Type: Starter Kit & ID Sync

Event Source Type: Web and Mobile Browser

Event Scope: Conversion Events Only

Capabilities

• Sends server-side conversion events to DV360 via the CM360 Offline Conversions API v5
• Supports conversion attribution using the Display Click ID (dclid) for DV360 attribution
• Supports custom Floodlight variables
• Enables Floodlight tag removal

Considerations

• Built on CM360 — The DV360 integration uses the same CM360 - Floodlights starter kit and credentials. The only difference from a standard CM360 setup is that the dclid identifier is used instead of gclid in the Global mapping. If you have an active CM360 integration, you can reuse the same credentials and IDs.
• Shared Floodlight Activities Required — Your CM360 account must share Floodlight activities with DV360 before this integration can function.
• DCLID Cookie Lifetime — Set the DCLID cookie lifetime in your Google Tag sync to align with your DV360 attribution/lookback window. The default is 90 days.
• Processing Delay — Google recommends delaying conversion uploads by ~1 hour after click to ensure dclid is available for matching. Contact your MetaRouter Customer Support Rep to configure a delay.

Getting Started — From Your CM360 Account

The DV360 integration relies on an active CM360 account that shares Floodlight activities with DV360. Follow the full prerequisite and credential setup steps in the CM360 - Floodlights documentation.

If you have already completed CM360 setup, you can proceed using the same credentials and IDs — no need to repeat that process.

Getting Started — From Your MetaRouter Account

Adding a DV360 Integration

From the integration library, add a "Google CM360 - Floodlights" integration. If you have an existing CM360 integration, consider creating a separate instance and renaming it to reflect the DV360 connection (e.g., "Campaign Manager - DV360").

Fill out the connection parameters as documented in the CM360 - Floodlights integration.

Adding a Google Tag Sync (ID Sync Configuration)

To capture the dclid value required for DV360 attribution, you must configure a Google Tag sync.

Add Integration to Pipeline

Once you've configured the starter kit:

1. Go to Pipelines > Select your Pipeline
2. Click the right drop-down > Add Integration
3. Select your DV360 integration and revision > Deploy

Event Mappings

Event mappings for DV360 align with CM360 with one key change: the identifier is switched from gclid to dclid in the Global mapping.

Global Mapping Change

1. Navigate to Global events
2. Expand the gclid parameter
3. Update the output key from gclid to dclid
4. Update the expression from:

return SPLIT(input.context.providers.googleGtag.data.gclid, ".", 3)[3]

to:

return SPLIT(input.context.providers.googleGtag.data.dclid, ".", 3)[3]

All other event mappings follow the CM360 - Floodlights event mappings exactly.

Required Identifiers

The dclid is captured by the Google Tag sync and enriched into server-side events via context.providers.googleGtag.data.dclid.

Additional Documentation

• CM360 - Floodlights Integration
• CM360 Conversion API Overview
• CM360 Conversion API Reference