What is TikTok?

TikTok is the latest social media app to take the world by storm. Meet consumers where they find viral content with short video ads and measure their impact on your advertising and marketing goals.

What are the benefits of TikTok?

Streamline TikTok customer data streaming with MetaRouter's unified tracking tag. Easily route your website and mobile events to TikTok to create advertising audience segments, measure campaign performance, and attribute conversions to ads that your customers have viewed on TikTok.

TikTok Key Features

  • Enables TikTok website pixel removal
  • Up to 30% more data- including conversions- tracked compared to the TikTok pixel
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

What do I need to integrate?

This information is coming soon. The integration is available, but we're working through updating the documentation.