What Is Amobee?

Amobee is a global marketing technology company that provides data-driven solutions for advertisers and agencies. It offers an integrated platform for media planning, buying, and real-time analytics across various channels, including digital, TV, and social media. Amobee's technology leverages data to deliver personalized and effective advertising campaigns, aiming to enhance audience engagement and return on investment. By utilizing advanced machine learning and data analytics, Amobee helps brands understand consumer behavior and optimize their marketing strategies.

What are the benefits of integrating MetaRouter with Amobee?

• Enhanced Data Accuracy and Privacy: By using a server-side connection, MetaRouter ensures that all events and parameters are accurately and securely delivered to Amobee, reducing data loss and enhancing user privacy compared to client-side tagging.
• Improved Website Performance: Eliminating the need for an Amobee tag on the site reduces the client-side load, leading to faster page load times and a better user experience.
• Streamlined Identity Management: MetaRouter's ability to send the Amobee uid for identity ensures seamless and consistent user identification across different platforms and touchpoints, improving the effectiveness of targeted advertising campaigns.

Getting Started - From Your Amobee Account

Gather Client ID - Please reach out to your Amobee support team to gather your Client ID.

Gather Beacon IDs - Please reach out to your Amobee support team to gather IDs from your Amobee beacons.

Getting Started - From Your MetaRouter Account

Adding an Amobee integration.

From the integration library, add an Amobee integration. Then, fill out the Connection Parameters:

Adding an Amobee Sync

To gather the Amobee uid value, you must add an Amobee sync.

1. From the Pipelines page, find the pipeline associated with the web property you’d like to add a sync to. Hover over the three dot dropdown and select “Build AJS File.”
2. In the Identity Syncs section, select the Amobee sync.
3. Fill out the following fields:
   1. Consent Type
   2. Client ID - Your Amobee account’s unique client ID.
   3. API Timeout (in milliseconds) - Sets a time limit for how long the Sync Injector will wait for an API response from the vendor. The maximum timeout value is 300ms.
      1. 300 default
   4. Cookie Lifetime (in days) - 365 default
   5. Fire on Re-Sync - ON default
4. Scroll down and click the Save and Build File button.
5. Deploy your AJS file to propagate changes to your web property.

Event Mappings

MetaRouter provides all of the event mappings that Amobee integrations typically require. You may add custom events, parameters or mappings in accordance with Amobee’s API documentation. Please note, all parameters in the default playbook are required.

Global

Global mappings will be applied to all events. If your parameter names do not match the Expected Inputs provided, you will need to overwrite the Inputs provided with your own.

Event Specific

Page

Products Searched

Product List Viewed

Product Viewed

Product Added

Cart Viewed

Order Completed

Default Output Key

Required Identifiers

These identifiers must be mapped to Amobee in order for successful user matching to occur. Without these IDs, any events sent to Amobee will be rejected. For your convenience, required IDs are mapped as Global parameters to ensure they are added to every event.