What Is AWIN?

AWIN is a global affiliate marketing network that connects advertisers with publishers to drive online sales and revenue growth. It provides a platform for businesses to create and manage affiliate partnerships, allowing publishers to earn commissions by promoting advertiser products and services. The network offers tracking, reporting, and payment solutions to ensure transparency and efficiency in affiliate campaigns. With a presence in multiple markets worldwide, AWIN serves industries such as retail, finance, travel, and technology.

Getting Started

From MetaRouter

To gather the awc value and the gclid value, you must add an AWIN sync.

1. From the Pipelines page, find the pipeline associated with the web property you’d like to add a sync to. Hover over the three dot dropdown and select “Build AJS File.”
2. In the Identity Syncs section, select the AWIN sync.
3. Fill out the following fields:
   1. AWIN Lifetime (in days) - Specifies the duration for which the synced identifier remains in the first-party ID graph. Once this period expires or if the sync no longer detects the identifier—whichever occurs first—a new sync will be triggered to retrieve an updated value.
   2. GCLID Lifetime (in days) - Specifies the duration for which the synced identifier remains in the first-party ID graph. Once this period expires or if the sync no longer detects the identifier—whichever occurs first—a new sync will be triggered to retrieve an updated value.
4. Scroll down and click the Save and Build File button.
5. Deploy your AJS file to propagate changes to your web property.

Technical Details

Sync Types

syncType: urlParams

1. URL Sync

• awc
  • The sync captures the value of the awc URL parameter and stores it as a first-party value named _meta_awin_awc for a default duration of 365 days.
  • The value will be updated whenever a new awc URL parameter is detected.
  • Consequently, all server-side events will be enhanced with the context.providers.awin object as detailed below.
• gclid
  • The sync captures the value of the gclid URL parameter and stores it as a first-party value named _meta_awin_gclid for a default duration of 90 days.
  • The value will be updated whenever a new gclid URL parameter is detected.
  • Consequently, all server-side events will be enhanced with the context.providers.awin object as detailed below.

Sync Ids

ids: awc,gclid

Server-Side Event Payload: providers object enrichments

Upon completion of all vendor's sync, the server-side events will incorporate all resolved identifiers as described above. The following object will be appended to the context.providers property within the event's JSON payload.

{
   "awin": {
     "awc": "URL parameter value from awc",
     "gclid": "URL parameter value from gclid"
   }
}

UI build settings

• (Required) AWIN Lifetime (in days)
  • Defines how long the synced identifier will remain in the first-party ID graph. Once this lifetime is reached, or whenever the sync no longer detects the identifier (whichever comes first), another sync will be performed to pull a new value.
  • The default value recommended by the Vendor is set to 365.
  • Example: 365.
• (Required) GCLID Lifetime (in days)
  • Defines how long the synced identifier will remain in the first-party ID graph. Once this lifetime is reached, or whenever the sync no longer detects the identifier (whichever comes first), another sync will be performed to pull a new value.
  • The default value recommended by the Vendor is set to 90.
  • Example: 90.