What is Lytics?

Lytics is a Customer Data Platform built to personalize customer experiences with data-driven behavioral and intent-based triggers. Unify Customer 360 profiles, create rich audience segments, analyze audience data, and more to drive customer experiences.

What are the benefits of Lytics?

MetaRouter's Customer Data Infrastructure is the perfect compliment to Lytics' CDP. Send real-time page and behavioral data to Lytics for profile enrichment along with third-party identifiers that help further unify audiences, drive addressability for anonymous users, and more.

Lytics Key Features

  • Up to 30% more data into Lytics compared to other third-party tags & streaming platforms
  • Server-side event stream that enables real-time customer journeys
  • First-party, parameter-by-parameter control over data sent to Lytics
  • No Lytics or other third-party tags required

What do I need to integrate?

This information is coming soon. The integration is available, but we're working through updating the documentation.