Perion Sync
What is Perion?
Perion connects advertisers with consumers through technology across all major digital channels. Its cross-channel creative and technological strategies enable brands to maintain a powerful presence across the entire consumer journey, online and offline. Perion is dedicated to building an advertiser-centric universe, providing significant benefits to brands and publishers.
Website: https://perion.com/
Product Type: Advertising
Integration Type: Starter Kit & ID Sync
Capabilities
- Captures the Perion user ID (
perion_utid
) through a first-party identity request. - Optionally generates a session ID (
perion_sessionID
) using MetaRouter’s built-in session sync feature. - Adds identifiers to server-side event payloads for accurate user attribution.
- Stores both identifiers as first-party cookies with configurable lifetimes.
Considerations
- Your domain must be allowlisted by Perion for the sync to function. Contact your Perion representative to complete the necessary CORS setup.
- If you choose to provide your own session ID, you must update the starter kit mapping to reference your custom value.
- Session sync must be explicitly enabled in the MetaRouter UI to generate and persist
perion_sessionID
.
Limitations
- The sync will fail if your domain has not been added to Perion’s allowed CORS origins.
Sync Details
- IDs:
perion_utid
– A unique identifier returned by Perion to track and attribute users for conversion reporting.perion_sessionID
– A session-level UUID generated by MetaRouter (if enabled) to group events from the same session.
- Description:
- A first-party identity sync is triggered to retrieve the
perion_utid
. - The
perion_utid
is stored and automatically included in all server-side events. - If the Use Session Sync setting is enabled, MetaRouter generates a
perion_sessionID
to group events within a session window. - Your domain must be added to Perion’s CORS allowlist in order for the sync to succeed.
- If the sync fails, a temporary failure marker (
_perion_utid_failure
) is stored and retried after 1 day. - Identifier lifetimes (e.g., 30 days for
perion_utid
, 30 minutes forperion_sessionID
) are configurable in the MetaRouter UI.
- A first-party identity sync is triggered to retrieve the
- Response Example:
{ "utid": "ez3oezmyay3" }
- Server-side Event Payload: Upon completion of all vendor's sync, the server-side events will incorporate all resolved identifiers as described above. The following object will be appended to the
context.providers
property within the event's JSON payload.{ "perion": { "utid": "foo123", "sessionCount": 1, // Not used "sessionID": "1746702483972", "sessionTimeToLiveInMinutes": 30 // Informative and not used } }
- Cookie Name:
- Cookie:
_perion_utid
,_perion_sessionID
,_perion_utid_failure
- IndexedDB:
[your storage prefix]_perion_utid
,[your storage prefix]_perion_sessionID
,[your storage prefix]_perion_utid_failure
- For a general guide on ID Sync validation, see here.
- Cookie:
Sync Setup Guide
1. Gather Credentials
- No credentials are needed; however, your domain must be allowlisted by Perion for the sync to function. Contact your Perion representative to complete the necessary CORS setup.
2. Add a Perion Sync in MetaRouter
To gather the perion_utid
and optionally the perion_sessionID
, you must add a Perion sync.
- From the Pipelines page, find the pipeline associated with the web property you’d like to add a sync to. Hover over the three dot dropdown and select “Build AJS File.”
- In the Identity Syncs section, select the Perion sync.
- Fill out the following fields:
- Use Session Sync – Enable this if you want MetaRouter to generate and store a
perion_sessionID
. - Session Lifetime (in minutes) – (Optional) Defines how long the generated session ID remains valid. Defaults to 30 minutes.
- Cookie Lifetime (in days) – Defines how long the Perion user ID remains valid. Defaults to 30 days.
- API Timeout (in milliseconds) – (Optional) Sets the max wait time for a response from Perion. Defaults to 300ms.
- Use Session Sync – Enable this if you want MetaRouter to generate and store a
- Scroll down and click the Save and Build File button.
- Deploy your AJS file to propagate changes to your web property.
Updated about 6 hours ago