What is Roku?

Roku Ad Manager allows clients to programmatically purchase Roku inventory and reach users on the Roku platform.

What are the benefits of Roku?

Our integration allows you to send data to Roku to track advertising campaigns.

Roku Key Features

  • Up to 30% more data tracked compared to third-party tags, enhancing personalization data & opportunities
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

What do I need to integrate?

Roku's platform is unique to each integration. Please contact your Metarouter sales representative for assistance with Roku's integration.

What Roku Identifiers are Required?

FieldAdditional InformationSync Connection
Client IP AddressRequired
Client User AgentRequired

What is the Required Event Payload?

FieldAdditional Information