Magellan AI
What Is Magellan AI?
Magellan AI is a platform that provides detailed advertising insights and competitive intelligence for podcasts. It leverages a proprietary machine-learning algorithm to analyze podcast advertising data, offering insights into ad spend, advertisers, and ad creatives. The platform helps marketers and brands understand the podcast advertising landscape, track competitors, and make data-driven decisions to optimize their podcast ad strategies. By monitoring over 30,000 podcasts, Magellan AI delivers comprehensive analytics and trend reports to its users.
What are the benefits of integrating MetaRouter with Magellan AI?
- Enhanced Data Accuracy: Server-side integration via MetaRouter ensures that all events and parameters are delivered accurately and in real-time, minimizing data discrepancies and improving the reliability of insights provided by Magellan AI.
- Comprehensive Tracking: By funneling all relevant data points through MetaRouter, users can achieve a more holistic view of their podcast advertising metrics, enhancing the granularity and depth of competitive intelligence and ad performance analysis.
- Streamlined Data Management: MetaRouter's capability to centralize and streamline data delivery reduces the complexity of managing multiple data sources, allowing for a more efficient and scalable integration process with Magellan AI.
Capabilities and Considerations
- Server-Side Integration via MetaRouter: Implement Magellan AI's SDK and events processes through MetaRouter for seamless data integration.
- Ad Performance Optimization: Use server-side data via MetaRouter to track and optimize ad campaign performance, which also supports media planning, market research, budget allocation, trend analysis, and strategic decision-making.
- Campaign Reporting: Generate detailed reports in Magellan AI on ad campaign effectiveness using server-side data collected through MetaRouter.
Limitations
- This server-side implementation focuses on advertiser-side data. If you are a publisher and need to pass listener metrics such as plays, skips, etc., please contact your MetaRouter support team for assistance.
Getting Started - From Your Magellan AI Account
- Grab a Token: Contact your Magellan AI support team ([email protected]) to obtain your Pixel Token.
Getting Started - From Your MetaRouter Account
Adding a Magellan AI integration.
From the integration library, add a Magellan AI integration. Then, fill out the Connection Parameters:
Connection Parameter | Description |
---|---|
TOKEN | Your advertiser’s pixel token. |
Event Mappings
MetaRouter provides all of the event mappings that Magellan AI integrations typically require. You may add custom events, parameters or mappings in accordance with Magellan AI’s API documentation.
Global
Global mappings will be applied to all events. If your parameter names do not match the Expected Inputs provided, you will need to overwrite the Inputs provided with your own.
Output Key | Description | Expected Input |
---|---|---|
referrer | String: The URL of the referrer page | context.page.referrer |
token Required | String: Pixel token. | Enrichment - TOKEN |
Event Specific
Identify
Output Key | Description | Expected Input |
---|---|---|
userId Required | String: User ID or hashed email | N/A - Expression |
event Required | String: Event type (identify) | Enrichment - identify |
Page
Output Key | Description | Expected Input |
---|---|---|
url Required | String: URL of the page viewed | context.page.url |
event Required | String: Event type (page view) | Enrichment - view |
Product Viewed
Output Key | Description | Expected Input |
---|---|---|
productId | String: Product ID | properties.product_id |
productName | String: Product name | properties.name |
productType | String: Product category | properties.category |
productVendor | String: Product brand | properties.brand |
value Required | Number: Product price | properties.price |
currency Required | String: Currency used | properties.currency |
variantName | String: Product variant | properties.variant |
event Required | String: Event type (product view) | Enrichment - product |
Product Added
Output Key | Description | Expected Input |
---|---|---|
productId | String: Product ID | properties.product_id |
productName | String: Product name | properties.name |
productType | String: Product category | properties.category |
productVendor | String: Product brand | properties.brand |
value Required | Number: Total product value | N/A - Expression |
quantity Required | Number: Product quantity | properties.quantity |
currency Required | String: Currency used | properties.currency |
variantName | String: Product variant | properties.variant |
event Required | String: Event type (add to cart) | Enrichment - add_to_cart |
Checkout Started
Output Key | Description | Expected Input |
---|---|---|
value Required | Number: Total checkout value | N/A - Expression |
quantity | Number: Total product quantity | N/A - Expression |
currency Required | String: Currency used | properties.currency |
discountCode | String: Discount code applied | properties.coupon |
id Required | String: Checkout session ID | properties.order_id |
lineItems | Array: List of products in checkout | N/A - Expression |
event Required | String: Event type (checkout) | Enrichment - checkout |
Coupon Entered
Output Key | Description | Expected Input |
---|---|---|
code Required | String: Coupon code | properties.coupon_id |
event Required | String: Event type (coupon code) | Enrichment - code |
type Required | String: Event type (coupon) | Enrichment - coupon |
Order Completed
Output Key | Description | Expected Input |
---|---|---|
value Required | Number: Total order value | N/A - Expression |
quantity | Number: Total product quantity | N/A - Expression |
currency Required | String: Currency used | properties.currency |
discountCode | String: Discount code applied | properties.coupon |
id Required | String: Order ID | properties.order_id |
lineItems | Array: List of products in the order | N/A - Expression |
event Required | String: Event type (purchase) | Enrichment - purchase |
Required & Recommended Identifiers
These identifiers must be mapped to Magellan AI in order for successful user matching to occur. Without these IDs, any events sent to Magellan AI may not be accurately reflected in reporting. For your convenience, required and recommended IDs are mapped as Global parameters to ensure they are added to every event.
Attribute | Example | Sync Injector Required? |
---|---|---|
ip Required | 192.168.1.1 | No |
user agent Required | Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/91.0.4472.124 Safari/537.36 | No |
user ID* Required | user123 | No |
SHA-256 hashed email* | 9b74c9897bac770ffc029102a200c5de8aabc7c6d3f6e4c3c885aab8c9267d41 | No |
*MetaRouter checks for an email in either input.traits.email
or input.context.traits.email
. If an email is found, it converts it to lowercase, trims any spaces, and hashes it using SHA-256. If no email is found, it returns the input.userId
.
Additional Magellan AI Documentation
Updated 24 days ago