Movable Ink

What is Movable Ink?

Movable Ink is a marketing personalization engine built to accelerate marketing performance. Auto-generate content, target based on fine-grain behavioral cues, and automate and activate content across many engagement channels.


What are the benefits of Movable Ink?

MetaRouter passes a reliable, real-time stream of website and app data to Movable Ink so they can personalize content based on digital engagement. Route data to Movable Ink without the need for tags for maximum performance, data quality and security.

Movable Ink Key Features

  • Generate personalized creative at scale using behavioral events from MetaRouter to create memorable customer experiences.
  • With MetaRouter, marketers can send behavioral events to Movable Ink. All customer data events and attributes are unlocked for custom event mapping and transformation with no effect on website load latency.
  • With Movable Ink, marketers can personalize email and mobile creative with behavioral event data from MetaRouter. Movable Ink Studio's user interface lets marketers easily build creative and repurpose across different marketing channels. Additional data sources can be layered in for real-time content personalization.

What do I need to integrate?

This information is coming soon. The integration is available, but we're working through updating the documentation.