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This integration is currently in beta. Contact your MetaRouter support team to get started.

What Is Amnet?

Amnet is a programmatic advertising platform under the Dentsu network that provides data-driven solutions for digital media buying. It specializes in real-time bidding (RTB), audience targeting, and campaign optimization to enhance ad performance across digital channels. Amnet integrates advanced technologies to ensure precise audience segmentation and efficient ad delivery while maintaining transparency in media spend. Its capabilities align with Dentsu's mission of enabling seamless and measurable connections between brands and their target audiences.

What are the benefits of integrating MetaRouter with Amnet?

• Efficient Identity Sync: Automates UID collection for accurate user tracking and sends with every event.
• Better Ad Targeting: Enhances event data for more personalized ads.
• Flexible and Compliant: Adapts to business needs while respecting user consent.

Capabilities and Considerations

• Audience Targeting: The integration collects and syncs the Amnet UID, enabling precise user identification and audience segmentation for targeted advertising.
• Real-Time Bidding (RTB): By enriching events with identifiers and contextual data, the integration ensures accurate attribution, which enhances the efficiency of RTB strategies.
• Data Analytics and Reporting: The server-side event payloads sent through the integration provide structured and enriched data, supporting detailed analytics and reporting on campaign performance.

Limitations

• First-Party Data Requirement: The integration works with first-party data, which may limit its utility if third-party data or external audience data needs to be incorporated.

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Getting Started - From Your Amnet Account

• Obtain your account’s customer ID from your Amnet customer support team.

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Getting Started - From Your MetaRouter Account

Adding an Amnet integration.

From the integration library, add an Amnet integration. Then, fill out the Connection Parameters:

Adding an Amnet Sync

To gather the Amnet uid value, you must add an Amnet sync.

1. From the Pipelines page, find the pipeline associated with the web property you’d like to add a sync to. Hover over the three dot dropdown and select “Build AJS File.”
2. In the Identity Syncs section, select the Amnet sync.
3. Fill out the following fields:
   1. Retry Interval (in days) - Default 1 day. Determines the number of days it will take for MetaRouter to attempt an identity sync if the previous attempts have been unsuccessful.
   2. Cookie Lifetime (in days) - Default 365 days. Days before identity sync refreshes for a new ID.
4. Scroll down and click the Save and Build File button.
5. Deploy your AJS file to propagate changes to your web property.

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Event Mappings

MetaRouter provides all of the event mappings that Amnet integrations typically require. You may add custom events, parameters or mappings in accordance with Amnet’s API documentation.

Global

Global mappings will be applied to all events. If your parameter names do not match the Expected Inputs provided, you will need to overwrite the Inputs provided with your own.

Event Specific

Page

Product Added

Order Completed

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Identifiers

These identifiers are mapped to Amnet to improve user matching. Without these IDs, any events sent to Amnet may not be accurately reflected in reporting. For your convenience, IDs are mapped as Global parameters to ensure they are added to every event.