What is Amperity?

Amperity is a customer data platform that helps companies to unify their customer data from multiple sources, such as online and offline purchases, loyalty programs, customer service interactions, and more. This platform uses machine learning to create a comprehensive view of each customer, allowing companies to personalize marketing campaigns, improve customer engagement, and increase sales. Amperity's platform is designed to be flexible and scalable, making it a valuable tool for companies of all sizes and industries.

What are the benefits of Amperity?

Metarouter and Amperity work in harmony to bridge the gap between offline data and online unknown data in one place. Metarouter can enhance users offline data by passing both unknown and known online data to Amperity. Amperity then allows user to build a complete picture of their customer and where to reach them.

Amperity Key Features

  • Up to 30% more data into Amperity compared to other third-party tags & streaming platforms
  • Server-side event stream that enables real-time journeys
  • First-party, parameter-by-parameter control over data sent to Amperity
  • No Amperity or other third-party tags required

What do I need to integrate?

coming soon!

What Amperity Identifiers are Required?

FieldAdditional InformationSync Connection
MetaRouter Anon-IDRequired

How do I configure MetaRouter's Sync Injector with Amperity?

On the first page load, the MetaRouter sync injector sends the Anonymous ID as the first-party ID. On additional identity calls, the sync injector can also accept PII to complete the ID graph.

What is the Required Event Payload?

FieldAdditional Information
anonymousIdMetaRouter Anonymous ID

Where is Additional @@@ Documentation?