Non-Analytics.js Events

For one reason or another, some organizations may not be able to implement the Analytics.js specification. Completely revamping event tracking is a time-intensive process, and many organizations may prefer to use an already-implement tracking specification.

MetaRouter can ingest non-Analytics.js events via our (HTTP API). They will then be transformed according to your transformation configurations and sent to your desired integrations.

The only limitation with non-Analytics.js events is that they must contain the required fields that are listed in the HTTP API instructions. If an event is missing any required fields, the event will be rejected. Please reach out to the MetaRouter team so we can ensure that your events will be compatible with our API.