What Is Ringier Axel Springer Poland?

Ringier Axel Springer Poland (RASP) is a leading digital media and advertising company in Poland, offering a wide range of premium advertising products across its extensive portfolio of news, lifestyle, and technology platforms. Through high-traffic sites like Onet.pl and Business Insider Polska, RASP provides advertisers with access to a broad and engaged audience. The company leverages data-driven targeting, native advertising, and programmatic solutions to optimize campaign performance. RASP's advertising ecosystem is designed to deliver measurable results across display, video, mobile, and branded content formats.

Product Type: Advertising

Integration Type: Starter Kit & ID Sync

Event Source Type: Web & Mobile

Event Scope: All Events

Capabilities

Enables attribution reporting by connecting user interactions to ad campaigns.
Captures key commerce events such as product views, cart activity, and completed orders.
Provides data for advertising analytics, including key user actions across the site.
Supports campaign optimization by sharing behavioral signals like product views and purchases.
Maintains user recognition across visits through durable first-party identifiers.
Delivers data server-side, reducing reliance on client-side tags.

Considerations

The starter kit includes a static placeholder for the npa parameter. This value must be updated to reflect your organization’s GDPR consent settings for the integration to function correctly.
GDPR consent settings are required and must be configured for the integration to operate as expected. The npa parameter is used for this purpose, but you may also map values to gdpr or gdpr_consent if preferred.
- For more information, see Query Params.
If you need to map the npa value from URL parameters, we recommend using a Custom Sync to capture and pass the value into the starter kit.
This integration sends data using GET requests by default. If your implementation requires support for larger payloads (e.g., detailed cart data), please contact your MetaRouter representative to enable POST request support.

Limitations

Does not currently support Privacy Sandbox (Protected Audience API).

Identity Sync

Sync Available: Yes
Required for Starter Kit: Yes
Prerequisites: Network ID required
Documentation: Ringier Axel Springer Poland Sync

Sync Details

The Ringier Axel Springer Poland ID sync captures dlapi_lu and dlapi_aid values from URL parameters and makes them available for use in the starter kit.
It also retrieves the adp_session value via an API call to RASP, which is required for the starter kit to function properly.

Starter Kit Setup Guide

1. Deploy the Ringier Axel Springer Poland Sync

To collect the sync values (e.g., dlapi_lu, dlapi_aid, adp_session), you must implement a Ringier Axel Springer Poland ID sync. Refer to the following documentation to complete the setup: Ringier Axel Springer Poland - ID Sync Guide.

2. Gather Credentials

Obtain the following values from your Ringier Axel Springer Poland representative:
- Network ID
- Pixel ID

3. Add a Ringier Axel Springer Poland Integration

From the integration library, add a Ringier Axel Springer Poland integration. Then, fill out the Connection Parameters:

Connection Parameter	Description
`NETWORK`	The unique network ID for RASP.
`PIXEL_ID`	The Pixel ID provided by RASP.

3. Configure Event Mapping

MetaRouter provides all of the event mappings that Ringier Axel Springer Poland integrations typically require. You may add custom events, parameters or mappings in accordance with Ringier Axel Springer Poland’s API documentation. Please see below for details on event mapping.

4. Deploy to Pipeline

In the Pipelines tab, add your Ringier Axel Springer Poland integration.
Select the correct integration revision
Click Add Integration to finalize deployment.

Event Mappings

Global

Global mappings will be applied to all events. If your parameter names do not match the Expected Inputs provided, you will need to overwrite the Inputs provided with your own.

Output Key	Description	Expected Input
`actgid` Required	String: Pixel ID assigned by RASP.	Enrichment – staticString `$$PIXEL_ID$$`
`npa` Required*	Integer: GDPR consent flag (e.g., 0 or 1).	Enrichment – staticInt `'1'`
`adp_session` Required	String: Session ID fetched from RASP.	`context.providers.ringierAxelSpringerPoland.adp_session`
`lu` Required	String: Local user ID from URL parameter.	`context.providers.ringierAxelSpringerPoland.dlapi_lu`
`src`	String: Source of event (e.g., 's2s' or 'app').	Expression – If `app.name` or `device.type` exists, returns 'app'; else 's2s'
`anonymousId`	String: Anonymous user identifier.	`anonymousId`
`message_id`	String: Unique message identifier.	`messageId`
`aid`	String: Account ID from URL parameter.	`context.providers.ringierAxelSpringerPoland.dlapi_aid`
`eid`	String: Hashed email identifier.	Expression – Hashes lowercase trimmed email using MD5

*Parameter passing user's consents. You can use it instead of gdpr and gdpr_consent. Set 0 if the user has given all necessary consents, otherwise set 1 - if the user has not given consent to the processing of their personal data. See here for more information.

Event Specific

Page

Output Key	Description	Expected Input
`event` Required	String: Indicates page view.	Enrichment – staticString `page_view`

Products Searched

Output Key	Description	Expected Input
`event` Required	String: Indicates search event.	Enrichment – staticString `search_query`
`query`	String: Search query entered.	`properties.query`

Product List Viewed

Output Key	Description	Expected Input
`event` Required	String: General event type.	Enrichment – staticString `custom`
`custom_event`	String: Specific event name.	Enrichment – staticString `product_list_viewed`
`products`	Array: List of product objects.	Expression – Maps `properties.products` into array

Product Clicked

Output Key	Description	Expected Input
`event` Required	String: General event type.	Enrichment – staticString `custom`
`custom_event`	String: Specific event name.	Enrichment – staticString `product_clicked`
`products`	Array: Single clicked product object.	Expression – Maps product fields into array

Product Viewed

Output Key	Description	Expected Input
`event` Required	String: Event type label.	Enrichment – staticString `product_detail`
`sitetype`	String: Page category.	Enrichment – staticString `product`
`products`	Array: Single viewed product object.	Expression – Maps product fields into array

Product Added

Output Key	Description	Expected Input
`event` Required	String: Event type label.	Enrichment – staticString `add_to_cart`
`products`	Array: Single added product object.	Expression – Maps product fields into array

Product Removed

Output Key	Description	Expected Input
`event` Required	String: Event type label.	Enrichment – staticString `remove_from_cart`
`products`	Array: Single removed product object.	Expression – Maps product fields into array

Cart Viewed

Output Key	Description	Expected Input
`event` Required	String: Event type label.	Enrichment – staticString `view_cart`
`cost` Required	Float: Total cart value.	Expression – Sums price × quantity of products
`sitetype`	String: Page type.	Enrichment – staticString `cart`
`qty`	Integer: Total quantity of items in cart.	Expression – Sums quantity of all products
`products`	Array: List of cart products.	Expression – Maps `properties.products` into array

Checkout Started

Output Key	Description	Expected Input
`event` Required	String: Event type label.	Enrichment – staticString `checkout`
`sitetype`	String: Page type.	Enrichment – staticString `cart`
`products`	Array: List of checkout products.	Expression – Maps `properties.products` into array

Order Completed

Output Key	Description	Expected Input
`event` Required	String: Event type label.	Enrichment – staticString `purchased`
`ord` Required	String: Order ID.	`properties.order_id`
`cost` Required	Float: Total order value.	Expression – Sums price × quantity of all products
`sitetype`	String: Page type.	Enrichment – staticString `cart`
`qty`	Integer: Total quantity in order.	Expression – Sums quantity of all products
`tax`	Float: Total tax amount.	`properties.tax`
`products`	Array: List of purchased products.	Expression – Maps `properties.products` into array

Default

Output Key	Description	Expected Input
`event` Required	String: Event type label.	Enrichment – staticString `custom`
`custom_event`	String: Custom event name in lowercase and underscores.	Expression – Transforms event name to lowercase and replaces spaces with `_`

Required & Recommended Identifiers

These identifiers must be mapped to Ringier Axel Springer Poland in order for successful user matching to occur. Without these IDs, any events sent to Ringier Axel Springer Poland may not be accurately reflected in reporting. For your convenience, required and recommended IDs are mapped as Global parameters to ensure they are added to every event.

Attribute	Example	Sync Injector Required?
lu Required	`123123…`	Yes
adp_session Required	`9999999999999.99.99...`	Yes
ip Required	`192.168.0.1`	No
user agent Required	`Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7)...`	No
aid Recommended	`123123…`	Yes
eid Recommended	`5f4dcc3b5aa765d61d8327deb882cf99`	No
anonymousId Recommended	`f47ac10b-58cc-4372-a567-0e02b2c3d479`	No

Integration Validation

Please reach out to your RASP customer representative to validate data after you’ve set up the integration.

Additional Ringier Axel Springer Poland Documentation

Pixel API