Xandr is a Demand Side Platform that partners with Connected TV providers to offer one of the world's largest premium advertising marketplaces.
MetaRouter streams page and behavioral data to Xandr in real-time to power audience building and performance tracking within the Xandr platform. MetaRouter's data infrastructure relies on server-side integrations for vendors like Xandr, meaning a Xandr tag is never required to stream customer data to the platform. Take full control over the customer data you send to Xandr with MetaRouter's transformation UI.
- Enables Xandr Universal Pixel removal
- Up to 30% more data- including conversions- tracked compared to Xandr Universal Pixel
- All customer data events and attributes unlocked for custom event mapping and transformation
- No effect on website load latency
This information is coming soon. The integration is available, but we're working through updating the documentation.
Updated 3 months ago