What is Xandr?

Xandr is a Demand Side Platform that partners with Connected TV providers to offer one of the world's largest premium advertising marketplaces.

What are the benefits of Xandr?

MetaRouter streams page and behavioral data to Xandr in real-time to power audience building and performance tracking within the Xandr platform. MetaRouter's data infrastructure relies on server-side integrations for vendors like Xandr, meaning a Xandr tag is never required to stream customer data to the platform. Take full control over the customer data you send to Xandr with MetaRouter's transformation UI.

Xandr Key Features

  • Enables Xandr Universal Pixel removal
  • Up to 30% more data- including conversions- tracked compared to Xandr Universal Pixel
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

What do I need to integrate?

This information is coming soon. The integration is available, but we're working through updating the documentation.