What is Convert?

Convert is a versatile software tool designed for businesses to optimize their digital marketing efforts. It offers a suite of features including A/B testing, split URL testing, and multivariate testing to improve website performance and conversion rates. Convert provides intuitive, user-friendly interfaces for setting up experiments, tracking results, and making data-driven decisions, helping businesses to refine their online strategies and maximize conversions effectively.

Product Type: Personalization

Integration Type: Starter Kit & ID Sync

Capabilities

• Captures the conv_v identifier from the Convert platform's first-party cookie.
• Stores the value in MetaRouter-managed first-party storage for attribution and analysis.
• Automatically refreshes the stored value if the cookie is updated.
• Adds the identifier to server-side events for session analysis and experiment tracking.

Sync Details

• IDs:
  • conv_v – A complex identifier from Convert that tracks session metrics, visitor counts, and participation in experiments for A/B testing and personalization.
• Description:
  • The sync reads the conv_v value from the site's cookies.
  • The value is stored in first-party storage for a configured duration, defaulting to 365 days unless otherwise set in the UI.
  • Stored values are refreshed when the cookie updates.
  • The identifier is added to server-side event payloads for experiment reporting and user behavior analysis.
• Server-side Event Payload:
  Upon completion of all vendor's sync, the server-side events will incorporate all resolved identifiers as described above. The following object will be appended to the context.providers property within the event's JSON payload.

  {
    "convert": {
      "conv_v": "vi:1*sc:5*cs:1692805037*fs:1690986511*pv:6*exp:{100336255.{v.1003146638-g.{100318265.1}}-100336898.{v.1003148145-g.{100318265.1}}-100337079.{v.1003148611-g.{}}-100337189.{v.1003148886-g.{}}}*ps:1692733076"
    }
  }
  

• Cookie Name:
  • Cookie: _meta_convert_conv_v
  • IndexedDB: [your storage prefix]_convert_conv_v
  • For a general guide on ID Sync validation, see here.

Sync Setup Guide

1. Add a Convert Sync in MetaRouter

To gather the conv_v value, you must add a Convert sync.

1. From the Pipelines page, find the pipeline associated with the web property you’d like to add a sync to. Hover over the three dot dropdown and select “Build AJS File.”
2. In the Identity Syncs section, select the Convert sync.
3. Fill out the following field:
   1. Cookie Lifetime (in days) – Defines how long the stored conv_v value remains in storage unless renewed. Example: 365
4. Scroll down and click the Save and Build File button.
5. Deploy your AJS file to propagate changes to your web property.