What is Criteo?

Criteo is a retail-oriented digital advertising platform built to help marketers achieve their advertising goals- whether that's increasing site traffic, boosting mobile app installs, or generating sales.

What are the benefits of Criteo?

MetaRouter gives Criteo an unparalleled stream of first-party customer data that it can use to build audiences, power AI, or provide other value functions for retailers. Control all data sent to Criteo with MetaRouter playbooks that grant total visibility over all data sent to Criteo.

Criteo Key Features

  • Enables Criteo OneTag removal
  • Up to 30% more data- including conversions- tracked compared to the Criteo OneTag
  • All customer data events and attributes unlocked for custom event mapping and transformation
  • No effect on website load latency

What do I need to integrate?

This information is coming soon. The integration is available, but we're working through updating the documentation.