What is Twitter?

Serving ads on Twitter helps you reach the millions of people who look to their social media feed for trending news & entertainment. Twitter supports the use of customer data to improve campaign targeting and performance.

What are the benefits of Twitter?

MetaRouter leverages the Twitter Events API to route real-time conversion data with a server-to-server integration. That means Twitter can use MetaRouter's event stream to measure advertising campaign performance and attribute conversions to ads.

Twitter Key Features

  • Compliments the Twitter website tag with server-side data
  • Up to 30% more data- including conversions- tracked compared to the Twitter website tag
  • Customer data events and attributes unlocked for custom event mapping and transformation

What do I need to integrate?

This information is coming soon. The integration is available, but we're working through updating the documentation.