What is Google Campaign Manager 360?

Google Campaign Manager 360 is an ads manager for advertisers and agencies, helping to provide ads trafficking, reporting and verification for digital channels.

What are the benefits of Google Campaign Manager 360?

MetaRouter is the only CDI that can replicate the function of Floodlight tags for CM360, while retaining all reporting functionality that you would expect from Floodlight deployments. Transition your Google ecosystem from tag-based to server-based for complete control over your data stream and improved page load speed.

Google Campaign Manager 360 Key Features

• Limit Floodlight tag loads to the first page of a user's session only
• Complete parameter-by-parameter control over all data sent to Google
• Up to 30% more data- including conversions- tracked compared to tracking to Floodlight tags

What do I need to integrate?

From Google Ads Account

Create Developer Token

1. Select the Tool and Setting section in the top right corner.
2. Under Setup, select API Center, which will create the required developer token.
3. After the test API has been created, click the access level.
4. Apply for Basic Access.
   • This step can take up to three days.

From Google Ads Project Console

Enable API and Services

1. Go to API and Services section and select enable.
2. Find Google Ads API and enable it for the selected project.
3. In the newly enabled Google ads API, select Credentials.
4. Select "+ Create Credentials" and select Service Account from the dropdown.
5. Fill out the Service Account details and save the unique ID.

From the Google Workspace

Authorize from the Admin Console (requires super administrator)

1. From the Main Menu, select Security > Access and Data Control > API Controls.
2. In the Domain Wide delegation page, select Manage Domain Wide Delegation and Add New.
3. In the Client field, enter the service account's Unique ID you created in GCP (previous step).
4. In the OAuth scopes (comma-delimited) field, enter the list of scopes that your application should be granted access to.
5. Authorize your changes.

What Google CM360 Identifiers are Required?

How do I configure MetaRouter's Sync Injector with Google CM360?

See how MetaRouter syncs with Google integrations using the Google Tag

What is the Required Event Payload?

Where is Additional Google CM360 Documentation?

https://www.googleapis.com/auth/adwords

https://developers.google.com/google-ads/api/rest/reference/rest/v13/customers/uploadClickConversions#ClickConversion

https://developers.google.com/google-ads/api/rest/reference/rest/v13/UserIdentifier