What is Moveable Ink?

Movable Ink is a marketing personalization engine built to accelerate marketing performance. Auto-generate content, target based on fine-grain behavioral cues, and automate and activate content across many engagement channels.

What are the benefits of Moveable Ink?

MetaRouter passes a reliable, real-time stream of website and app data to Movable Ink so they can personalize content based on digital engagement. Route data to Movable Ink without the need for tags for maximum performance, data quality and security.

Moveable Ink Key Features

• Send customer data to Movable Ink without third-party tags
• Up to 30% more data tracked compared to third-party tags, enhancing personalization data & opportunities
• All customer data events and attributes unlocked for custom event mapping and transformation
• No effect on website load latency

What do I need to integrate?

This information is coming soon. The integration is available, but we're working through updating the documentation.