Google Ads Setup for Data Manager

This guide covers the Google-side setup required before onboarding a client to the Data Manager API integration. It walks through creating a service account, enabling the API, granting Google Ads access, and creating conversion actions, and it lists the values MetaRouter requires to complete the configuration.

Setup Steps

1. Create a Service Account

Follow Google's guide: Set up access — Service Account

On Step 4 of that guide, set the scopes to:

scopes="https://www.googleapis.com/auth/datamanager,https://www.googleapis.com/auth/adwords,https://www.googleapis.com/auth/cloud-platform"

Once the Service Account is created, go to Keys → Add Key → JSON and download the key file.

2. Enable the Data Manager API

• Open the Google Cloud Console left-side menu → APIs & Services → Library
• Search for Data Manager API
• Click it, then click Enable API

3. Add the Service Account to Google Ads

• Sign in to Google Ads as an admin
• Admin → Access and security
• Users → blue + button to add a new user
• Enter the Service Account's full email address in the Email field
• Set Access level to Standard
• Click Add account

4. Create a Conversion Action

Repeat once per conversion type needed.

• Goals icon → Conversions dropdown → Summary
• Click + Create conversion action
• Under Choose data sources to measure conversions, uncheck all boxes except Conversions offline
• Click Save and continue
• Under Group your conversions, select the relevant category (e.g. Sign-up for a sign-up conversion)
• Click + Create conversion, then Connect data source later
• Click Save and continue → Finish
• Go to Goals → Conversions → Summary → View all conversion actions
• Open the newly created Conversion Action
• Copy the ctId value from the URL — that is the Conversion Action ID

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What MetaRouter Needs